Demographics & population profile
Resident population, median household income, age distribution, household composition, and education mix within 1-mile, 3-mile, and 5-mile radii. Year-over-year change where available, and the daytime population (workers present at noon on a weekday) separated from the resident population. For categories where category-specific demographics matter — fitness, childcare, luxury, QSR — we add the relevant niche indices.